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COACHING AND FEEDBACK 

 
 

Overview: Coaching and Feedback

 
Everyone deserves to understand how they’re doing and how they can improve. 
 

Everyone Can Coach

We’re all expected to seek and provide feedback – and even provide coaching when we can help others improve. Good coaches make the people around them better and more productive – and you don’t have to be a supervisor to provide coaching!

Feedback

Providing a reaction or response to a specific action, idea or situation.

Example: I think you should put a summary paragraph at the top of your recommendation.

 
 

Coaching at Koch

Purposefully helping others so they can understand and apply our principle-based framework to realize their potential and maximize their contribution to the team and Koch's long-term success.

Example: I think you should put a summary paragraph at the top of your recommendation – to provide useful knowledge to the people who will review your proposal. I’d be happy to work with you to figure out the most essential information to include in it. 

 
 
You can coach your teammates, your supervisor, and others around you to help them improve. 
 
“And don’t forget that all of us have room to improve—even CEOs.” 
Charles Koch
 

A Principle-Based Approach

It is important to understand the principles that inform our approach to coaching.  Without this knowledge, misapplications often occur. Here are some common misapplications (Coaching is NOT...) and principles we strive to apply instead.  

 
Coaching is an Application of... Coaching is NOT...
Respect: It is respectful to provide honest feedback and helpful coaching.

Humility
: Coaching involves helping others understand what they are and are not good at and how they can improve.

Contribution Motivated
: People who are contribution motivated build trusted relationships and provide honest feedback. They also want to understand reality and value honest feedback. 

Closing Gaps
: No matter how well someone is performing, they can always do better.  

Supervisor Responsibilities and Expectations
: The primary responsibility of a supervisor is to help their employees develop their potential (Self-Actualize) and maximize their contributions by applying Principle Based Management. 
  • Simply telling people what to do
  • Only for someone who is not performing well
  • Only focused on skills or talents
  • An activity exclusive to supervisors 
 

Examples: Offering Coaching

While supervisors will do a lot of coaching, we are all expected to help one another improve. Here are some examples of what it might look like to coach...

 

Demonstrating Courage: Uncomfortable Conversations

 

People who are contribution motivated want to know if they are not doing well or if they are engaging in behavior that is problematic, yet people in the best position to provide that feedback and coaching often shy away from it. It is essential, especially for supervisors, to demonstrate courage and have uncomfortable or difficult coaching conversations. Here are a few tips:

  • Assume people want the truth and can handle it.
  • Address issues early because they typically get worse over time.
  • Approach the conversation with a “I want you to be successful” attitude and view this as an investment in the person.
 
 

Here is an example: Gianna joined the company a few months ago. She has a lot of valuable knowledge and experience that can really benefit the team, but the way she is engaging with co-workers and other teams is problematic. Her supervisor, Evan, schedules a meeting separate from their monthly one-on-one to address this with Gianna. He provides examples and clearly communicates the expectation for employees to live Our Values, especially Humility and Respect. Evan wants Gianna to be successful, so he invests in her development by coaching for behavior, not just skills.

 
 
 

Examples: Receiving Coaching

Responding productively to coaching is critical for your development. Being defensive, protectionist or resistant to change prevents you from growing and benefiting from coaching. When you are contribution motivated, however, you use principles to grow and improve.

 
 

In many ways, coaching is what ties together the various aspects of our approach to employee development. Things like training, formal feedback and stretch opportunities are more effective when combined with on-going coaching and feedback.

“You have to look at your entire team... and each individual is going to need something different.”
Cara Chennault-Reid, Vice President – Human Resources, Koch
 
Learn more about our principle-based approach to Employee Development.