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Transform or Be Left Behind: Thinking Differently About People

Koch needed to transform the way it was hiring, developing and supervising employees.

 
High Stakes

In 2018, Charles Koch gathered more than 200 of Koch’s global business and capability leaders to hear from several outside consultants. They provided eye-opening examples of creative destruction — how industries like Koch’s were either being disrupted or soon would be. The discussion ranged from electric and self-driving vehicles to alternative energy sources, advances in automation and artificial intelligence, food supplements and more.

As Cara Chennault-Reid, Koch’s vice president of human resources, recalls: “The message was clear: We must innovate, or risk being left behind by those who do.”

Charles raised other concerns as well. Many of our investments weren’t performing as we’d hoped, and our returns were deteriorating. Investment decisions and recommendations reflected an outdated way of doing business. The rapid rate of change was eroding the success of what had worked before. And it was all happening at an ever-increasing rate. Every Koch business and capability needed to challenge the way it had been doing things and transform how it created value for others. “There was a lot at stake if we didn’t,” admitted Cara.  

In response, Koch updated its Vision and Guiding Principles, now called Our Values, to emphasize the importance of every employee transforming themselves and the company. One of the most talked-about changes was the renaming of the Fulfillment principle to Self-Actualization. In the book “Good Profit,” fulfillment is described as the meaning we find in our lives when we fully develop our potential and use it to help others. But somewhere along the way, that message had been lost. As Chris Payne, HR vice president at Koch Engineered Solutions, explained: “People were equating fulfillment to simple job satisfaction and being happy in their role.” Chris noted that changing the principle to Self-Actualization (and later, Self-Actualize) triggered a change for supervisors and employees in how they thought about their roles. They went from asking “Am I happy?” to “Am I reaching my full potential?”

Of utmost importance to HR was the fact that, as a company, fully applying the Self-Actualize principle demanded we change the way we identified, recruited, selected and developed employees. Supervisors needed to go beyond superficial interactions to building authentic relationships with their employees. They needed to work to uncover each employee’s gifts and what they are and are not good at and adjust responsibilities so employees can more fully grow and contribute.

“Unlike so many other companies,” said Jim Hannan, Koch’s president and COO, “HR at Koch is an integrated part of each business and capability group, so they can help us better apply our principles.”

Shailey Innes, global recruiting leader, commented, “We’ve always known that our culture and commitment to a principle-based approach was something that differentiated Koch from other companies, but we started to see that we were failing to apply the very principles that would help us succeed long term.” The first step was rethinking the way Koch recruited.

“We were failing to apply the very principles that would help us succeed long term.”

Shailey Innes
 
Rethinking Recruiting
 

Traditional hiring often involves detailed job requisitions emphasizing credentials and work experience. Recruiters frequently use these filters because they have a paradigm that certain degrees and experience can predict job success. This approach contradicts Koch's principle of Virtue and Talents, which seeks candidates who are contribution motivated before evaluating their aptitudes.

The fact that this paradigm was flawed became obvious when a supervisor, with HR’s assistance, hired a candidate who — based on his resume — looked like a good fit. But after he was hired, significant gaps in his performance became apparent. Unaware of our over-reliance on credentials, we invested in further training — including an evaluation of his aptitudes and probability of success. Both the assessment and his later performance revealed that, despite his professional credentials, he lacked the ability to excel in the role, which resulted in the employee leaving Koch.

“If we were going to be successful, we needed to think about people and their work differently,” said Cara. Rather than “checking boxes” based on a resume, the HR team began looking at each candidate as an individual, noting their unique blend of values, aptitudes and experience, and determining if they had the right motivation and skills to be additive to the team. And for those without the traditional credentials, “we needed to remove the barriers that were limiting their ability to make it through the screening process.”

Michelle Small, who leads Koch’s talent development program, recognized one of those barriers. By placing GPA and degree requirements at the beginning of the process, she saw that Koch was losing good candidates due to their lack of credentials. “While unintentional, we were signaling that they couldn’t be successful here,” said Michelle. The HR team began challenging hiring managers and other leaders to reduce or remove these requirements in job postings. “That allowed us to look beyond a candidate’s resume and see them as a whole person.”

Mackenzie Postma is an example of this. Growing up in rural Michigan, Mackenzie took online IT courses at a nearby community college and earned a two-year associate degree. But without a four-year degree, her application to Koch almost went nowhere. Fortunately, our assessment program revealed she had high aptitude for the work required. She is now a software engineer for Koch Global Services. “Candidates like Mackenzie tend to rise to the challenge when someone sees beyond their background and gives them an opportunity,” said Michelle. “On paper, they might not look like the best candidate, but their contributions and commitment to learning and creating value prove otherwise.”

Removing credential barriers does not just help candidates. It helps Koch by expanding the diversity of thought, background and experience among our employees. It also increases opportunities to apply the division of labor by comparative advantage to succeed long-term.

“It had become easier for our employees to find new opportunities outside of Koch than inside.”

Cara Chennault-Reid
 
Easier to Leave Than to Stay

Once candidates were hired, we recognized the need to improve how we help them develop — identifying and applying the gifts that enable them to create value for others. We also uncovered another paradigm that was holding employees back: discouraging and making it difficult for employees to seek new or different opportunities within Koch.

As a large company, we have a natural advantage because we can offer a wide range of employment opportunities. But we were not making the most of it. “It had become easier for our employees to find new opportunities outside of Koch than inside,” confessed Cara. Overall employee turnover had been increasing and was especially high among employees who had been at Koch for less than two years. “Far too many talented and contribution-motivated individuals were leaving,” she said.

To address the problem, the team experimented by asking Maria Ruvolo to move into a new role focused on internal mobility. She set out to understand why employees were going to other companies. She uncovered numerous barriers, including the fact that employees were required to get their supervisor’s approval prior to applying, which many were reluctant to give. Supervisors tended to believe their employees could create more value on their current team instead of in other parts of Koch. Other employees feared being thought of as disloyal or simply lacked knowledge about other roles inside Koch.

Maria decided we needed a new approach and developed the concept of career navigation. Its goal: “To make it easier for employees to find a personally rewarding role where they can create the most value.”

Career navigation helped teams across Koch see the bigger picture. They were empowered to remove the barriers between groups and apply the division of labor by comparative advantage more fully.

Thomas Miller is a good example of this. He had many different roles during his tenure with Koch Ag and Energy Solutions. After working for eight years as a supervisor at one of its storage and distribution facilities, he was ready for a new challenge. “I spoke with my supervisor and other facility leaders about exploring new opportunities. When I said I wanted to stay at Koch, they encouraged me to explore several different roles.” This self-discovery led Thomas to a new role at Georgia-Pacific, where he now leads a sales team.

While Thomas’ story is a great example of successful career navigation, Maria noticed that other employees were having a hard time modifying their role to maximize their contributions. She had uncovered another prevalent paradigm: To self-actualize and grow, you had to move into a new role. “We were stuck in the paradigm of focusing on the role rather than designing the role around the individual to maximize outcomes.”

“You have options on where you go. It’s not linear.”

Maria Ruvolo
 

By more fully applying the principle of division of labor by comparative advantage and sharing those success stories, we were able to help change that paradigm. Jessica Ponce was one of those successes. Despite having the same title and being on the same team for years, Jessica worked with her supervisor to continuously adjust her responsibilities to work in areas where she was best suited. “I’d get comfortable doing something, so I knew if I wanted to increase my contribution, I needed to pursue more challenging work. My supervisor helped me identify where my aptitudes could better support our business objectives. It’s really rewarding to be continually challenged.”

People often talk about the corporate ladder, as if there were only one path to success. In reality, the company is more like a giant rock wall than a single ladder. “You have options on where you go and how you scale the wall. It’s not linear,” said Maria, “so why use a one-size-fits-all approach to personal development?” Applying an individualized approach opens up new possibilities that help employees find their way along their self-actualizing journey.

 
You Don’t Have to be a Supervisor to Get Ahead
 

How do you get a company of more than 120,000 employees who live in 60 different countries and work in such diverse industries to change their paradigms? You start with proven principles and then focus on something every employee has: a supervisor.

Job one for Koch supervisors at every level is to create an inclusive environment in which employees understand how to succeed by maximizing value creation in harmony with our principle-based framework. Supervisors have a responsibility to really know their people — to help them find the intersection of their passions and aptitudes with the needs of the business.

As HR worked with supervisors, we discovered two more faulty paradigms that are all too common. First, people often think that if an individual is good at doing the work, then they will automatically be good at supervising others doing that work. Second, to advance your career, you must become a supervisor. Both paradigms are false.

Cara explains: “What if you do not have the aptitudes or passion for leading people? Does that mean you can’t continue to progress and contribute more? Absolutely not! At Koch we are trying to create an environment that allows everyone, including supervisors, to explore their strengths and weaknesses without fear, and to have the courage to step out of roles that are not aligned with their gifts.”

Shakkthi Balasubramanian figured this out sooner than most. Rather than continue as a supervisor, as he had done for years, he decided he needed a role based on his passions and aptitudes. His supervisor helped him as he moved into an individual contributor role. Although his friends and colleagues looked at this as a backward career move, he was nonetheless committed to moving forward in roles that would enable him to maximize his contributions and find greater meaning in his work.

Shakkthi now thrives as a solutions architect — a non-supervisory role where he has significantly increased his contributions. His example is encouraging others to reconsider their own roles. Is there something else they should be doing that is better for the business and for them individually? For some, it will mean not being a supervisor. 

“You can’t underestimate the importance of the supervisors removing barriers.”

Chris Payne
 

Yan Liu never planned on becoming a supervisor. Her expertise was in adhesives chemistry. But Yan’s supervisor noticed that in addition to her deep knowledge, sense of urgency and desire to optimize, Yan was quick to support and help those around her. Her supervisor encouraged Yan to consider being a supervisor herself. When a supervisory role became available, Yan was given the opportunity. “I felt tremendous pressure to perform with such an important responsibility,” she said. “But that pressure quickly converted to motivation, and I began seeking out any knowledge and tools that could help me be a better supervisor.” Today, Yan is successfully leading a lab team in Zhuhai, China.

“You can’t underestimate the importance of the supervisors removing barriers that better leverage employees’ talents,” said Chris Payne, HR vice president at Koch Engineered Solutions. “If employees even modestly increase their contributions, it will result in valuable improvements over time.” This demonstrates the power of the Self-Actualize principle.

Expect Detours, Surprises and Bumps
 

What began as an effort to rethink and disrupt the Human Resources model at Koch turned into an ongoing journey of changing some strongly held paradigms about people and our processes. “Employees can own their careers,” said Cara, “so they can do work that best aligns with their gifts and passions.”

This approach of focusing on the uniqueness of each individual is a differentiator for Koch. Candidates, especially recent graduates, tend to approach their career like they approached their education: by looking for a well-defined path. “Instead, we encourage recognizing that life is a journey of self-discovery. What we want will change as we continue to learn more about ourselves and the world around us,” explained Cara.

Overcoming faulty paradigms in our hiring, development and supervising processes was only possible because we were guided by principles. “Although we’re challenging norms and seeing positive results for our businesses, we still have more to do,” said Cara. “As with any journey, there are detours, surprises and bumps along the way. We’ve often failed and slipped back into old habits and ways of thinking. There are still some who cling to those old paradigms. But it’s up to each one of us to continually identify and better apply the principles that will help us succeed long-term.” 

 
 

Give It a Try

The power of these principles happens through application. There’s no substitute for learning as you apply.

 
 

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